Every single detail of the Lay’s STAX pack is about exquisite taste. It all starts with a gold Lay’s logo embossed onto the tube in a gold leaf foil stamp. The colors are bright and appetizing — enhancing taste appeal and reinforcing flavor profiles. The shape of the chip was the inspiration for the design motif of the background. The soft geometry of the S creates dynamic visual zones, drawing attention from the logo to the interplay of ingredients and chip. Everything comes together to communicate rich taste, elevated flavors, and a high-quality product.