The goal of this project was to rebrand 4x5 Photo Fest, a photography festival in San Antonio, Texas. The festival welcomes any and all levels of photographers and focuses on creating an atmosphere of community.
I started the project by doing research on other photography festivals, as well as photography itself. I took inspiration from a camera aperture in creating the logo. The shape of an aperture also inspired the pattern used in the branding elements and was used throughout the entire brand.
The rebrand was successful in creating a modern, and inviting environment, which is a core value of the festival itself.
Texas State University
601 University Drive School of Art and Design + JCM Building San Marcos, Texas 78666 US