“Rebelle” is a project which stemmed from the Experimental Type class at ArtCenter College of Design. “Rebelle” can be understood as exploring and practicing typography through fashion and clothing. It is a Gen Y graphic designers’ fashion brand using typography as the primary approach to deliver direct and indirect communication/subtext to its audience. From a more macro standpoint in the fashion industry, “Rebelle” is a graphic designer’s response to the wide-spread notion of breaking the boundaries between high fashion and streetwear. It is essentially an upper level streetwear (also called “luxury streetwear”) created by a Gen Y generation designer, revealing the will to be part of other existing luxury streetwear brand explorers, such as Off-White, Vetements, Undercover, John Elliott, and Fear of God.

Digital Photography, scanning, digital collages, graphic design

A series of digital and printed promotion posters.

*for further information, please visit
yimao.design/Rebelle