Spectracide was looking to define itself in the crowded category of home & garden pest control.

We developed a highly stylized brand campaign titled “You Hold the Power,” which touted the empowerment consumers feel when picking up any bottle of Spectracide. Using a cast of colorful characters proclaiming their newfound power, we promoted a portfolio of home & garden products and built out a neighborhood that was hard to forget.

Across the board, we saw a sharp increase in engagement, which translated to hard sales at the shelf.