Robert Danes has been designing high-end, limited-edition womenswear under The Danes label for almost 30 years, catering to a clientele that includes the likes of Oprah, Jewel and Courtney Love. He’s known for putting his own slant on classic forms—favoring bias-cut designs and intricate pattern-making techniques. His work blends structural elements with organic shapes, celebrating feminine strength in every form. But the brand identity of The Danes didn’t live up to the exquisite beauty of his work.
We breathed new life into The Danes by putting Robert’s artistry at the heart of his new logo and visual identity. The 45° diagonal line pays homage to the bias-cut designs he’s known for, while a coordinating social campaign highlights his gowns alongside quotes explaining his process, philosophy and sources of inspiration. Additional pieces, from dress tags to garment bags and a new website, reinforce his brand and personality throughout every touchpoint.
The high-end fashion world revolves around relationships and reputation, and the new brand is reinvigorating both for The Danes. In Robert’s own words: “There’s this palpable sense of movement which feel so new and amazing to me. I’ve never experienced anything like it before.”