ARSONAL, Chris Spencer, EVP Creative (National Geographic), Brian Everett, VP Design (National Geographic)
Kendrah Polk (National Geographic)
It was crucial to display the grit of the environment and circumstances the characters faced in a visually compelling way that imbued a sense of risk and incorporated the story of deforestation. Overall a sense of place was needed to deliver effective character art that made sense to the property and was easily related to the main key art.
Our approach was to evoke natural feeling elements through fluid textures and ethereal techniques. This included vibrant colors while maintaining the beauty of the photography to keep it grounded in realism and not lose the modern feel. It was important to maintain a sense of the organic which is pivotal to the series while elevating it to convey a sense of danger and intrigue to draw audiences in.
The result of the techniques used was an elevated portrait of each character that provided a sense of place and emotion in a visually stunning way. This, in turn, allowed us to solicit a visceral emotional reaction from potential audiences.