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The Scholars brochure recognizes the creative and intellectual accomplishments of faculty at the University of Portland. It is used internally and externally, both as a way to highlight faculty and to inform prospective faculty about the achievements on campus. Deans send the brochure to anyone who wants to know more about UP, and the brochure is displayed within the admissions office. The Provost also mails the brochure to presidents and provosts at other Western Regional universities for voting on rankings in “U.S. News & World Report”.
The Scholars brochure consists of three sections—Awards and Recognitions, a highlight of University of Portland’s achievements for the year; Faculty Profiles that feature a select group of faculty; and the Scholarly Review, a listing of the hundreds of articles, books, research papers, and creative works generated by UP faculty. All three sections were redesigned to make the piece more dynamic and engaging.
The previous Awards and Recognitions section contained only text. This section was completely redesigned to feature large, full-spread photos overlaid with short, quick-read statistics, graphs, and illustrations.
The Provost wanted to highlight faculty and student research, where applicable, in the Faculty Profiles section. This was achieved by featuring the faculty in large photos throughout with the option of including smaller inset photos of their work or student research, all within a flexible grid utilizing accent colors and rules. This created a cohesive yet versatile, interesting, and updated look.
The listing of works within the Scholarly Review is inherently dense and long, and was made more readable with a slight increase in leading and breaking the text-heavy pages with larger paragraphs of various featured work.
The brochure was well received, and the client and Provost were thrilled with it. It also helped University of Portland achieve a ranking of 6th for Best Colleges in Regional Universities West by “U.S. News & World Report”.