P.O.P.ulation Signs

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Award: Silver

Agency: Independent Copywriter

Client: The Gambrinus Company (Shiner Beers)

Art Director: Lindy Taylor; Colin Corcoran

Category: Print; Billboard

Country: United States of America

Award: Silver

Agency: Independent Copywriter

Client: The Gambrinus Company (Shiner Beers)

Art Director: Lindy Taylor; Colin Corcoran

Category: Print; Billboard

Country: United States of America

Title: P.O.P.ulation Signs

Main Contributor: Colin Corcoran

Copywriter: Colin Corcoran

Chief Creative Officer: Joel Clement

Assignment

The assignment was to increase brand awareness outside of Texas and surrounding states.

Approach

The approach was to physically bring Shiner's small-town charm to popular bar districts in major markets like NOLA's Bourbon Street and Manhattan's East Village.

Results

Shiner Light Blonde is the company's fastest growth brand and the brewery just released two new beers for a total of 22 beer brands distributed in all 50 states.

Contact Information

Company Name: IndependentCopywriter.com

Phone: 952.942.2183

Email: colin@independentcopywriter.com

Website: www.IndependentCopywriter.com

Address: 22 N 6th Street
Unit S22A
Brooklyn, NY
11249 US

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Competitions

P.O.P.ulation Signs

Assignment

Approach

Results

Contact Information

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P.O.P.ulation Signs

P.O.P.ulation Signs

Assignment

Approach

Results

Contact Information

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P.O.P.ulation Signs