The brief was to create imagery for both print and digital media advertising “All in the Timing,” a production of four, one-act comedies by playwright David Ives:
• "Time Flies" follows two mayflies who, on their first date, learn their lives only last 24 hours
• "English Made Simple" translates—sans frills—what two people who meet at a party really mean as they politely chat
• "The Universal Language" sees a shy woman and a conman “teacher” forge a genuine connection through his made-up universal language, “Unamunda”
• "Sure Thing" explores redoes of a would-be couple's coffee shop conversation each time a statement veers in the wrong direction
As with any production that features multiple stories in a single show, the challenge was to capture its overall spirit in a cohesive image.