Create an annual expression of the best examples of academic, arts and athletic excellence at a EK-12 school. A student or students from each of the twelve grade levels is featured on one of the twelve months.
Approach
Careful review of each grade level, and each area of evaluation yields a single candidate or group. They are photographed at the highest possible quality level, and the calendar is printed in the technique made famous in the reproduction of the work of the photographer Ansel Adams.
Results
The finished piece is distributed to the families of existing students, and used powerfully in recruiting. The piece is entirely off the schools normal branding, meant to function like a third party endorsement of the excellence at the school.
