After the passing of Supreme Court Justice, Ruth Bader Ginsburg, our agency was called on by the Out of Home Advertising Association of American to create a tribute to run on digital outdoor coast to coast.
Approach
This simple tribute paid respect to the late judge and major player of the women’s rights movement using her famous dissent collar as the focal point.
Results
The digital billboard design, distributed by the Out of Home Advertising Association of America, ran in local markets as well as on big displays in Times Square.
