Flying Solo is a cabernet sauvignon designed for Trinchero Family Estates in Napa Valley, California. It targets the millennial generation as they are the fastest growing demographic of wine drinkers in the country.
Targeting the millennials requires an entirely different approach than any other demographic. Flying Solo
reaches out to the this generation by appealing to their value for self expression, as the man on the flying
machine represents the courage to follow your goals regardless of what others may do or say.
