Chilly Dogs - The Icelandic Style Hot Dog Experience
Designer
Graham Clifford
Category
Print
Restaurant
Country
United States of America
Award
Silver
Design Firm
Graham Clifford Design
Client
Chilly Dogs - The Icelandic Style Hot Dog Experience
Designer
Graham Clifford
Category
Print
Restaurant
Country
United States of America
Title
Chilly Dogs VIS (Visual Identity System)
Creative Director
Colin Corcoran
Art Director
Colin Corcoran
Typographer
Graham Clifford
Main Contributor
Graham Clifford
Copywriter
Colin Corcoran
Assignment
The objective was to create a fun identity system for the first ever Icelandic style hot dog fast food brand in America that operates as a new virtual restaurant / ghost kitchen concept.
Approach
The creative solution of "fire and ice" was based on how volcanic Iceland is a tourist "hotspot" despite a cold climate and still being "frozen in time" in terms of 1980's culture.
Results
Client is thrilled with the design system and is in the process of opening the brand's first location in Williamsburg, Brooklyn, in addition to actively pitching to investors & franchisees.
