DAEKI & JUN studio, Daeki Shim, Huiyun Jung(Intern)
This project is a brand identity project of the newly launched ‘Kai(Korean Association of Illustration)' in 2021.
The logotype was designed with a drawing and illustration concept to emphasize the Association of Illustration. The drawing concept means 'Illustration', and the logotype completed with the combination of each line drawing unit means ‘Together’ & 'Association'.
Kai(Korean Association of Illustration) was launched to explore the development of the illustration industry as well as new activities by bringing together a variety of different illustrators.
In the future, the line drawing unit of the logotype will be used in various ways in brand identity applications.