Zimmer Biomet is a publicly traded medical device company. It was founded in 1927 to produce aluminum splints. The firm is headquartered in Warsaw, Indiana. They develop, orthopaedics products, including knee, hip, shoulder, elbow, foot and ankle artificial joints and dental prostheses. Zimmer Biomet ask G+A to design a packaging system that can be applied to all sizes.
As this is a medical company, the approach to the system has to be open, simple, easy to apply, functional, easy to produce and bullet proof. We strictly separated the product information from brand communication. These packagings have six sides, together with the client, we decided to use four sides for product information – labels, descriptions, legislatory information… – the two remaining side are exclusively for brand communication.
As you have to cover very complex needs, the strict simplicity of the approach helped to establish the system within the company. Driven by functionality, maybe one single packaging is not even that special, but the sum is very impressive. The bold and focused presence of the brand makes it stand out of the crowd. Worldwide.