As I was brainstorming for a restaurant name, I came across a lot of options that were related to fruit. One of my final top options was Citrus Cabin. I decided to let go of the "cabin" to keep the name more simple and clean.
The Citrus logo features a clean sans-serif typeface. The curved ends of the individual letters give the logo a soft and warm look. The three seeds positioned on the left side of the logo express the juiciness associated with the restaurant meals. The lime-green color helps communicate the fresh feel of the Citrus brand.
The packaging for Citrus features a natural and environmental friendly look with its brown packaging. The big bag asserts dominance with its tallness and helps the logo stand out. The white color of the logo also establishes contrast against the brown bag. The secondary design elements are strategically placed in two corners to create discontinuous diagonal movement on the bag. The smaller packages support the bag with the citrus fruit pattern. The lime and lemon slices, and the branch is positioned in the middle to add a vibrant interest point to the composition.
The website for Citrus incorporates a lot of bright shades of green. The typeface used for the headings allowed the design to have a modern look while keeping the overall playful feel. Adding the secondary design elements like the outline sketch of the fruits was essential in keeping the already established brand cohesive. Phrases like “Tangy and Sweet” and “Get the Latest Juice” also creates an exciting experience for the user interacting with the website.
