As the annual Shield motor oil rebate rolls around we create a poster, and other sales materials, for lube shops to promote this great deal.
With motor oil names like Armor, Valor, etc., we decided a knight holding a dip stick rather than a sword would be the perfect visual. To accompany it we added a headline that continues to tell the story, “The only armor you pour through a funnel.”
Our clients instantly applauded the poster. They were so excited about it, we added the knight visual to all rebate assets, and plan on keeping it for next year’s sale.