As the annual Shield motor oil rebate rolls around we create a poster, and other sales materials, for lube shops to promote this great deal.
Approach
With motor oil names like Armor, Valor, etc., we decided a knight holding a dip stick rather than a sword would be the perfect visual. To accompany it we added a headline that continues to tell the story, “The only armor you pour through a funnel.”
Results
Our clients instantly applauded the poster. They were so excited about it, we added the knight visual to all rebate assets, and plan on keeping it for next year’s sale.
