At the core of the NONOBJECT philosophy and approach is the belief that the best products exist beyond the object itself in the emotional connection with the user. The focus of design is not just the product, but the space between the user and the product – we call this the nonobject space. This is the space where experiences are defined, perceptions shaped and emotional connections are formed.
At NONOBJECT we see the customary holiday gift as an opportunity to engage beyond what corporate gifts typically do. It is a chance to experience the nonobject space first-hand.
The NONOBJECT branding scheme is characterized by crisp whites and vibrant bursts of colors. The holiday gifts leverage and reinforce this, and focus on providing a positive, meaningful surprise by venturing beyond the expected and always providing an element of discovery.
The slender white packaging, with the graphically prominent text “Alter the Known and Familiar” – a sentence that both demonstrates the NONOBJECT approach and provides a hint of what the gift is about – piques the recipient’s curiosity. On the backside, a black, slim sticker proclaims with a smile that the gift was designed for the recipient. The text invites people to think beyond the obvious, to be creative and to challenge existing conventions.
Opening the packaging, the recipients discovers spaghetti, and in the midst of the wheat colored strands, a single black strand of spaghetti surprises, further emphasizing the encouragement to alter what is known and familiar.
Taken together, this gift is about providing a positive, meaningful surprise meant to inspire and challenge the recipient to think beyond the tried and true.
The NONOBJECT pasta gift yielded a tremendous response. People were sharing images of innovative pasta dishes, construction projects and art explorations. And an entire class at the Art Center College of Design was inspired to create student projects based on the challenge posed by our gift.