This “hair-raising” key art was created as part of the launch campaign for the FOX horror comedy SCREAM QUEENS. The overall aim of the campaign was to create funny, scary art that subverted familiar horror movie tropes with humor.
Featuring the three young female leads, the over-the-top look matches the tone of the series: pop comedy with a hint of horror, and of course, the image mirrors the title. As a second read, a red devil peeks through their hair.
Due to its youthful appeal, this piece was featured as the art for a take-over installation at all Six Flags parks.
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