How did you manage to get such great results with this photograph?
Hot chili had to look really hot. We tried several variants: with fire, flames and smoke, with scorched earth, wood, etc. In the end, we decided on this variant because it best expressed that the chili is really hot — even hotter than fire.
To produce the best work for a client, what is the ideal working relationship between you and an art director or designer?
The ideal working relationship between an art director and me must have clear guidelines and a wide amount of “elbowroom” in the implementation of the job. This may sound like a contradiction, but it isn’t at all.
How do you balance commercial work and personal work?
Whenever I have time, I’m working on my own projects. This is not always easy to manage. For me, my personal work is very important and it can happen that I refuse a job.