Create a print ad campaign to demonstrate that Prismacolor colored pencils have the most vibrant colors.
Approach
Prismacolor colored pencils are so vibrant that they come to life on the page.
Results
Prismacolor pencils are brought to life with elements from nature corresponding to each pencil's color—fire for red, water for blue, and lightning for yellow. Each copy is a play on words relating the natural element to the creative process.
