The vast majority of animals killed for fur are raised on farms. Every year, over 300,000 rabbits spend their entire lives in confined spaces before being slaughtered for their fur. The goal of this project is to demonstrate how killing animals for their fur is inhumane.
Approach
WWF teams up with Nike to demonstrate the horror thousands of helpless animals experience.
Results
The unexpected placement of this advertisement surprises customers in stores while raising awareness for animal cruelty.
