The goal of this project was to create a pictorial mark and propose a clever name for a potential grape juice brand by combining two various objects.
I was asked to create a pictorial logo with a morphological approach. The design process used in the making of this logo was started by extensive word listing from a variety of categories. Next step I drew pages of thumbnails that were made up by combining two objects from the wordlists. The strongest concepts were then vectorized and refined within Adobe illustrator. I then added logotype and color creating a one-of-a-kind signature. This selected logo is a cluster of water droplets in the typical form and color we associate grapes with. The concept behind this logo is grape becoming liquid giving us refreshing grape juice.
This logo is a success because it creates a fresh look to children’s grape juice. Using vibrate colors and energetic flow makes this logo attractive to both kids and adults. The layout is also thoughtful the different shapes and sized juices come in and flexible to fit flat or be wrapped around a bottle.