Cannes Lions Paddleboard "Wellness Moment"

Award: Merit

Agency: Saatchi & Saatchi Wellness

Client: Saatchi & Saatchi Wellness

Art Director: Carolyn Gargano

Category: TV-Film; Promotion

Country: United States of America

                
                        Award
                        
                            Merit
                        
                        Agency
                        
                            Saatchi & Saatchi Wellness
                        
                        Client
                        
                            Saatchi & Saatchi Wellness
                        
                        Art Director
                        
                            Carolyn Gargano
                        
                        Category
                        
                            TV-Film
                        
                            Promotion
                        
                        Country
                        
                            United States of America
                        
                        Title
                        
                            Cannes Lions Paddleboard "Wellness Moment"
                        
                        Writer
                        
                            Scott Carlton
                        
                        Digital Arts & Multimedia 
                        
                            Jason Levy
                        
                        Content Strategist
                        
                            Chris Rizzo
                        
                        Chief Creative Officer
                        
                            Kathy Delaney
                        
                        Art Buyer
                        
                            Ali Cohen
                        
                        Agency Producer
                        
                            Chuck Kinsinger

Assignment

In an effort to promote wellness amongst the delegates of the Cannes Lions and Lions Health Festivals, Saatchi & Saatchi Wellness created a promotion offering free paddleboard rides in the Mediterranean off the coast of the French Riviera.

Approach

Themed as a "Wellness Moment," this official Cannes Lions online film for the event caused a stir amongst the hedonistic-seeking attendees.

Results

This short film was posted onto the Cannes Lions social media pages to get the word out. Going viral, the posts helped create a healthy interruption to the debauchery experienced at Cannes Lions and Lions Health 2015.