In an effort to promote wellness amongst the delegates of the Cannes Lions and Lions Health Festivals, Saatchi & Saatchi Wellness created a promotion offering free paddleboard rides in the Mediterranean off the coast of the French Riviera.
Approach
Themed as a "Wellness Moment," this official Cannes Lions online film for the event caused a stir amongst the hedonistic-seeking attendees.
Results
This short film was posted onto the Cannes Lions social media pages to get the word out. Going viral, the posts helped create a healthy interruption to the debauchery experienced at Cannes Lions and Lions Health 2015.
