Following the merger of Alaska Airlines and Virgin America, Alaska sought to create a promotional livery design and microsite to help celebrate and inspire excitement for this new merger promising the best of both airlines to employees, loyalists, and new flyers alike.

This promotional livery expresses the two airlines coming together, while celebrating their differences. The pledge of more flights, more rewards and more to love is artfully expressed through a flood of gradient color from nose to tail. Alaska’s dominant blue and Virgin’s dominant red unite in a vibrant, energetic purple that creates intrigue and reflects the magic that comes with this merger. A bold symbol to rally behind. In concert with the livery’s visual expression, we created a microsite (http://www.differentworks.com) that addresses questions about what the merger means for both Alaska and Virgin flyers and how it will benefit them—especially the loyalty cardholders, and an employee gift to commemorate the merger.

A dynamic and energeic celebration of the recent merger that customers and employees can be proud of.