Backswing Brewing Co., a new craft brewery in Lincoln, NE was formed by three former golfers. Posters were created to coincide with the release of their Wheat beer in bars around Lincoln—to promote the new brand and encourage trial.
The headline was written to play off of the company golf theme, with a light-hearted tone. And the poster was designed to mirror the look of brand tap handles—creating visual consistency across brand elements at launch to aid memorability of the new brand amongst consumers.
Backswing continues to grow and expand in the Lincoln market and beyond as their beers gain popularity with craft beer drinkers.