The aim was to create a poster for my exhibition in Ljubljana. The Brumen Foundation is Slovenia's most important organisation in fields of Design. Foundation board members invited me to exhibit my works in Ljubljana, and to develop an identity for the exhibition. My surname is Cizl. This surname is quite uncommon in our area. So when a co-worker from Serbia came to work with us he said “Cizl?! That's a weird name... you should make a brand out of it!” And that got my attention. Many years later, when I was invited to do my exhibition, I used this as a motif for my poster.

In the world flooded with brands, I have tried to portrait a true “Cizl fan”. From eating McCizl to having his CizlMercedes necklace around his shoulders. Drinking a Cizl Cola and having the "dopest" AirCizl sneakers. It was all about me. This fan also poses in the shape of the greatest letter in the alphabet.

Well... so far none of the well reknown brands sued me for stealing their designs – and I am still not as popular to see a fan like than in a real life. But the exhibition was a success and a few posters were sold to true fans.