The goal of this project is to combine the concepts of two different physical entities into a logo. Hawaiian tradition and hops beer.
The process began with research, word listing, and thumbnails. From there, the most unique brand concept was chosen and refined digitally. The Hula Hops logo consists of a hula girl and a hops flower. The hula girl shows the location and origins of the brewing company, while the hops flower shows the company's product.
The project was successful in creating a unique logo that represents the Hula Hops product and origin.