This is a rebranding project for Juneyao Airline, which is one of the major carriers based in Shanghai, China, offering both domestic and international services. “Juneyao” is not only the name of the founder, but also the homonym of Chinese "auspicious”, which expresses blessings and auspicious in Chinese culture. This expresses the respect and love of Juneyao Airlines for traditional Chinese culture. I use Phoenix because it is the mascot of the company as well as it symbolizes auspicious. Juneyao Air is a modern and energetic airline. So I use circles curve out the streamlined graphics to express a modern look. In addition, I keep the original main color, wine red; I use the creamy yellow instead of the golden. I try to express the classic high-end while giving a more energetic vitality.
Giving people more striking phoenix through block-shaped graphics. Customers can have a certain impression of Chinese elements when they adopt such a modern design with traditional Chinese elements. Strengthen the influence of Juneyao Airline on spreading traditional culture in a modern way with the flights all over the world.