Matsu Matsumoto (Japanese cuisine restaurant) logo
beacon communications k.k.
Logo development for a Japanese cuisine restaurant "Matsu Matsumoto". We need to consider the possibility of logo to be used overseas in the future. This is due to growing popularity of Japanese cuisine "Washoku", which recently added to UNESCO's Intangible Cultural Heritage list.
The restaurant is one of the few restaurant serving Japanese cuisine both in traditional and modern style. We needed to combine old and new elements in design. Name of the restaurant “Mastu” means “pine” in Japanese, so that we used as a motif. In Japan, pine trees planted beside of the entrance column are called “monkaburi no matsu”, or pine tree, are said to play an important role to represent the family. The logo was designed simply and in stylish manner depicting the high quality, and the hexagonal frame is coming from an auspicious turtle shells, wishing for a lot of customers.
Full of customers everyday. Appeared in Michelin Guide.
Beacon Communications k.k.
JR Tokyu Meguro bldg., 3-1-1 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021 JP