Create a brand identity for a cycle studio. Graphic designer is teamed up with two Interior Design students to deliver branding and interior mockups for proposal.
The logo is symbolic of the natural diagonal angles present in stationery spin bikes. It carries an energy that translates to the theme of the cycle studio which is inspired by clubs and nightlife. Group members created a neon-heavy spin studio, so I crafted the brand to complement that energy, which is especially evident in the signage and collateral elements.
The design project won First Place in a juried design competition hosted by celebrated architecture agency, CallisonRTKL.