“EVERYTHING STARTS FROM A DOT.”
Wassily Kandinsky
Despite its simplicity, the dot is fundamental.
It all begins with that dot and the possibilities for where you take it from there are endless. Based on this, By changing the "O" in the middle of the brand name DOT to the shapes representing the geometric shape of Bauhaus and various stationery. With various logos, I wanted to give people an expectation that they would know what this brand was selling and that they would meet a wide variety of stationeries if they went to DOT and I wanted to give a modern and joyful feeling. I add a geometric DOT brand's pattern to give this feeling more.