Our assignment was the create a new company. Conduct research on the industry & people we are designing this new company for. Design a brand identity & visual system for the digital product & other assets. Utilize the brand identity & visual system to design digital product for this new company.

Our approach was to elevate what home cooking could be. We wanted to bring cooking classes right into everyone’s home so they could be the best cook they could be. We designed a stove that had a large interface that you could watch & participate in cooking classes on.

We designed an interactive cooking company called Stoven. Stoven is a stove with a large screen built into it where you can follow along & participate in live cooking classes taught by famous chefs. Stoven can also send you exact ingredients to your mobile app so you can shop with ease the exact ingredients you’d need for the upcoming cooking class. Stoven also has challenges to push yourself to become a better cook.