The city of Tijuana needed presence in San Diego and other areas in the United States to promote their industrial parks capabilities and services with a limited budget.
Approach
We created the word TIJUANA formed by all the services the industrial parks are capable to provide in the city of Tijuana. The billboard was placed in airports, trade shows and business centers throughout key cities in the United States.
Results
Increase and awareness and consideration of the city of Tijuana to potential foreign investors.
