Creation of packaging set for an elegant and rebellious fashion brand from London, UK. It needed to reflect the brand's energetic and chic personality and complement its garments and accessories.
Working closely with the brand owner, we've used various graphic elements from existing and past collections and adopted them in the context of packaging. The central approach was juxtaposing the contrast of the bold geometric patterns and feminine, organic floral forms. Equally, the colours followed the same principles - black and white against playful multicoloured patterns. Once the key aspects of composition, colour palettes and formats were established, we've applied it across different packaging formats making each one unique by changing the colour and adding other accessories like ribbon, sticker or a card.