CP+B is a global agency with eight offices worldwide. To connect our 800+ employees and amplify global momentum, we created YO-NOW, a real-time, behind-the-scenes story of CP+B.
This platform highlights the thing that keeps us united despite our differences in time zone and nationality—our maker culture. Employees document the concepting, coding, pitching, late nights, and send pics and vids to YO-NOW to be instantly displayed on the big screens in the lobby of every global CP+B office.
Yo-now was enthusiastically adopted and utilized by all offices, resulting in 3,200 submissions to date.