A marketing priority for season 2 of The Exorcist was to differentiate it from season 1 and convey a new story within the anthology. Taking place in the Pacific Northwest, the producers wanted to show some Northwest trees or water, as the season takes place on a woodsy island.
Highlight the woodsy aspect of the setting and make it into a creepy, engaging image.
The artwork integrates the location into a dramatic and disturbing image of the screaming protagonist, creating a visceral, emotional and iconic image.
Fox Broadcast Network
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