The DeVito/Verdi team was able to take the brief and turnaround creative elements in less than 48 hours. The agency then teamed up with The Partnership for NYC to rally the support of numberouse broadcast networks and social media platforms to donate media spend as well as gain the support of over 150 online influencers to share campaign content.
The creative was distributed across multiple digital channels including TikTok, Facebook, Instagram, Twitter, Display Banners, Spotify and OTT.
Users were encouraged to click-through to learn more about the virus and how to stop the spread.
We partnered with macro and micro social media Influencers to help directly spread the message to their followers.