Inspired by both innovation and empathy, Palette Life Sciences sees things differently. Utilizing proven technologies in novel applications, the organization is able to create inventive solutions that elevate patient care. Palette recognized the need for an overarching brand platform that can build confidence and create a sense of purpose behind all Palette products and people.

To advance the brand, Cue created a new identity, a branded look and feel, and a set of core expressions to reflect Palette’s newly articulated proposition. Much like Palette’s products, its new identity is built out of simple elements, combined to create a confident solution. The new system was applied to a range of print and digital brand expressions. A brand book was also created to socialize the new proposition within the company.

With a stronger platform, and a modern sensibility, Palette can leverage its new proposition to continue to create inventive solutions from existing technologies. The solution gave the organization a new credibility and confidence to elevate patient care.