Steve Sandstrom, Eric Timmerman, Starlee Matz, Tricia Smith
Category
Print
Packaging
Country
United States of America
Award
Gold
Design Firm
Sandstrom Partners
Client
Constellation Brands
Designer
Steve Sandstrom, Eric Timmerman, Starlee Matz, Tricia Smith
Category
Print
Packaging
Country
United States of America
Title
Mi Campo Tequila
Creative Director
Steve Sandstrom
Project Manager
Robin Olson
Illustrator
Raul Urias
Main Contributor
Sandstrom Partners
Copywriter
Roberto Lastra
Assignment
New-to-market branding and packaging with launch point-of-sale materials for a tequila made using a combination of new and traditional methods.
Approach
The label illustration by Mexican artist Raul Urias celebrates the pride and passion of making fine tequila, the cultural traditions and mythology, and the specific surroundings and methods used at the distillery. It is a more vibrant and colorful approach with respect for the past, while unbound from it.
Results
The launch has been a great success to date and the first new spirit brand created within Constellation, utilizing their collection of resources, as opposed to an acquisition of an existing brand.
