As an assignment for ADV 431 (Portfolio III) at the S.I. Newhouse School of Public Communications, we were asked to pick a product and create an advertising campaign for it. I chose to play with the imagination factor inherent in Play-Doh Products.
Approach
Kids' brains love to bridge the gap between thinking and doing. Play-Doh provides a platform for hands-on creativity, allowing users to transform a glob of dough into anything they can imagine. No execution is too big for Play-Doh. If you can dream it, you can create it.
Results
Our results are print ads that portray Play-Doh as a product that one can imagine any situation out of.
