Mental Health America(MHA) is America’s leading nonprofit organization. Their challenge was their old, ununified, and unprofessional brand image. This could be problematic since mental disease issue is crucial more than ever and nonprofits highly rely on funding and donation. Mental health treatment has been mainly focused on traditional therapy or medication so far but due to advances in technology, it is expected that there will be new scientific treatment approaches in the future. By rebranding MHA, I plan to not only give them a fresh and approachable brand identity that impacts the widest audience but also re-position them as the leading organization for future treatment of mental health.

The inspiration for the new logo comes from brain scans which will be the main key to mental health illness treatment in the future. I extended this idea to a flexible identity where small dots in the logo keep forming different group shapes. By doing this I wanted to convey the idea of mental illness is just about being different, and there's no one normal form (one type of form) exists.

Final outcome of the rebrand shows the potential of identities to transform and adapt. The new identity also plays an important role in showing a more diverse and bright side of the brand.