Create a marketing piece to raise brand awareness of Tufts Medical Center to referring physicians.
Approach
A calendar was created to hang in the offices of our referring physicians to serve as a constant reminder of the quality care Tufts Medical Center has to offer. Each month highlighted a key service area of Tufts Medical Center with a custom illustration for each month.
Results
The feedback from our referring physician community was very positive. There were many requests for additional calendars for physicians to share with others in their offices and even in their homes.
