Being homeless marks every part of daily life with losses that add up. This campaign aims to bring home how living on the street looks and feels from the ground level. All photos taken in downtown Vancouver.
The creative process involved in-depth research and walking through the most vulnerable areas in Vancouver to better see and understand homeless people firsthand. Hearing people's stories, sketching out many ideas, and going through multiple levels of revisions helped make me bring home how living on the street looks and feels from the ground level. The solution that I came up with was a campaign that would involve multiple printed pieces such as bus shelter posters, direct mail piece, newspaper ad, and various stickers that would be placed around Vancouver.