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The "Reflect" poster was created to promote a contemporary glass art exhibition and fundraiser in New York City.
The glass artwork is incredibly dynamic. I wanted to have the viewer get lost in the interplay of refracted light and color. These active qualities of the artwork also cause us to reflect. I wanted the typography to feel connected to the piece without disrupting it, so I took the approach of subtly suggesting properties of the glass in the letter forms.
The well attended art exhibition helped raise money for Deep Art's up and coming musical production named "Likah".