Abundance Farm is a Jewish food justice farm, outdoor classroom and community building space. Its mission is to support local food security and to create a unique, outdoor learning environment where people can gather for nourishment, community, and learning. The farm needed a logo for applications ranging from stationery to signs and shirts.
Approach
After researching different Jewish and agricultural symbols, we chose a tree form, which has strong associations with both Judaism and agriculture, for the basis of the logo. We used a hand as the trunk of the tree to convey the organization's emphasis on building and serving the community.
Results
The logo is considered a success by the client and by the community that the organization serves.
