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Black Lives Matter. How can a white privileged immigrant European designer add anything to this most important conversation on systemic racism in today's society, in American but also and around the world.
Changing perspective and point of view allow us to see that the heart, love, compassion, humanity, should be at the center of most social justice and dissent conversation. This fluid typographical solution shows that the same visual components are present in the B of Black the L of Lives, and the M of Matters, and in the heart. Color gradients and the infinite palette they bring to the visual reinforce the idea that blacks brothers and sisters come in all shapes, shades and variations and their diversity add so much colors and flavors to our society. Their lives matter.
The animated version of this design vent mini-viral on social with over 50,000 view combined, thousand of likes and repost.