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Promote and get people excited about the 24th Annual Wienerschnitzel Wiener Nationals race.
We wanted to do something really special to enhance the whimsical nature of 88 little dachshunds racing each other. So, we created colorful, cartoon-style posters that showcased the personality and humor of the breed. The style inspiration came from old-school 1940s-style cartoons which we felt spoke to a family-friendly, goofy, and fun atmosphere.
We raised over $9,000 for the Seal Beach Animal Care Center, a local no-kill shelter. We also packed the stadium with an estimated 7,500 people in attendance.