The assignment was to develop a logotype for a company and create mockups for displaying the logo. Specifically for an online marketplace called Flippa.
Client research determined that the client needed a contemporary and sophisticated mark that would distinguish it from other online marketplaces. Multiple rounds of sketching and peer review were done. when the sketch was finalized and the mark fit the brand, it was then digitized. After the digital illustration color was chosen, a yellow green was chosen. We thought this was a great choice for a financial institution.