Jamie Morren, Brandan Dyson, Greg Heptinstall, Heather Lee
Kari Macknight Dearborn
World Creativity & Innovation Week is a week-long celebration of the inherent creativity in everyone. The wide majority of people who do not work in a traditionally “creative” profession, tend not to see themselves as a creative person. Yet, research and experience has shown that almost every person has the ability to act in a creative way, or come up with novel solutions to problems around them.
Using a calendar as the consistent device that would instantly communicate that World Creativity & Innovation Week runs through April 15-21, the challenge was to show in an unexpected and highly visual manner that it is possible for everyone to be creative within their everyday routines. Peeing, for example. Changing your underwear. Sex. Check.
Zulu Alpha Kilo
260 King Street East Suite B101 Toronto, ON M5A 4L5 CA